The Hues Company mission is to encourage entrepreneurship in communities of color.  As major beauty and wellness brands perpetually underserve a segment of the $4 trillion Black and Latinx consumer market share, The Hues Company wants to help minority-owned small business fill that void. Via a multi-layered platform designed to generate public discourse, the Hues Company uses three distinct vehicles to highlight minority-owned health, beauty, and wellness (HBW) small businesses.

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